Franca is a seasoned real estate expert with an extensive track record spanning over 25 years. Her journey in the world of real estate is driven by a profound desire to connect people with the perfect places. For the past 20 years, she has held a leadership role within her own real estate brokerage.
Graduating with a bachelor’s degree in Business from the University of Vermont, Franca embarked on her professional journey by joining her family’s construction and real estate venture. In this role, she managed the company’s real estate operations and played a pivotal role in overseeing various construction and financing endeavors.
In 1998, Franca took on the role of Director of Development at the Schenectady Economic Development Corporation. Here, she excelled in fostering partnerships between private and public entities, all with the aim of breathing life into community revitalization and development. During her time there, she provided invaluable consultation to companies involved in the Schenectady resurgence and redevelopment.
Further enhancing her expertise, Franca pursued an Executive MBA from the State University of New York. In 2000, she expanded her horizons by becoming a licensed salesperson with Prudential’s Commercial Division.
Franca’s career in real estate continued to flourish, culminating in May 2003 when she became a licensed broker in the State of New York and founded her own brokerage firm, Armida Rose. From the very outset, Franca’s primary focus has been on fostering enduring relationships. She is renowned for her ability to grasp her clients’ aspirations and ideas, then skillfully turning them into a reality. Her unwavering commitment to delivering top-notch customer service has formed the bedrock of trust bestowed upon her by her clients.
With a deep understanding of the multifaceted facets of real estate, Franca has consistently proved to be an invaluable asset in the realms of real estate development, small business development, and the various strategies essential for realizing real estate objectives.
Outside of her professional life in real estate, Franca finds solace in long walks amidst nature, and is fueled by her love of creating spaces that are unique and peaceful by incorporating her vintage finds into those spaces whether they are at home, for her real estate clients or the many special events at her family’s vineyard that she helps design. She is deeply dedicated to researching and promoting topics related to health and wellness and is working on the opening of a wellness and rejuvenation center with her husband. She is also driven by a passionate commitment to charitable causes in the Capital District since 2013, with a special focus on supporting Community Hospice in memory of her late mother.